The White House has launched a high-profile promotional push, including an NYSE appearance, to boost Melania Trump’s Amazon-backed documentary ahead of its global release.
The White House is intensifying efforts to promote First Lady Melania Trump’s documentary ahead of its Jan. 30 release, amid projections it will earn about $5 million opening weekend. Amazon reportedly paid $40 million for the film and spent another $35 million on marketing, with a release planned in 1,400 theaters across 27 countries.
As part of the campaign, Melania Trump will ring the New York Stock Exchange opening bell, with her office saying the film highlights “an impactful first year of leadership as FLOTUS during the second term of the Trump Administration.” President Trump also promoted the project online, teasing “an unforgettable, behind-the-scenes, look at one of the most important events of our time.”