Gavin Newsom has had quite a year. While other Democratic politicians have struggled to adapt their pitches to the chaos of the second Trump term, Newsom has responded with a blizzard of activity that has dramatically raised his national profile. He has also benefited from copious, if not fawning, media coverage including a splashy recent profile in Vogue magazine. At first mired in single digits with a scrum of other potential candidates, all trailing Kamala Harris by wide margins, he is now close to her or narrowly ahead in three commonly-cited poll averages (RCP, 270toWin, Race to the WH) of primary voter support for the 2028 Democratic presidential nomination.
His rising strength is reflected in the betting markets. On Predictit, he is far and away the betting favorite for the Democratic nomination, way ahead of AOC (second) and Harris (third). And in the market on the 2028 general election, he is way ahead of other Democrats and very close to the leading Republican candidate, JD Vance.
What accounts for this remarkable pro-Newson surge? How did this liberal California Democrat win over so many in the wake of Democrats’ comprehensive defeat running…a liberal California Democrat?
The answer lies in Newsom’s ability to be everything to, well not everybody, but to every Democrat. Think of Gavin Newsom not as an ordinary politician but as a message delivery system—and a very effective one. Of course, all politicians to varying degrees are about that. But Newsom stands out as letting absolutely nothing stand in the way—principles, beliefs, prior positions—of delivering the message he deems most politically effective at any given time to any given audience.