Saudi Arabia has discreetly eased its alcohol ban by permitting limited sales to wealthy foreign residents as part of broader economic and tourism reforms.
Saudi Arabia has quietly begun allowing wealthy, non-Muslim foreign residents to purchase alcohol in Riyadh, marking a significant shift after a 73-year ban. The controlled sales occur at a discreet store previously reserved for diplomats, now accessible to premium residency holders and high earners. Authorities have made no public announcement, signalling a cautious approach as the kingdom balances economic diversification, tourism ambitions and religious sensitivities while preparing society gradually for potential future easing carefully.