“GREAT IDEA!!! DO IT.”
— Fox News (@FoxNews) April 27, 2026
President Trump throws his support behind renaming ICE as “NICE" after a supporter pitched the idea in an online post. pic.twitter.com/4vAvsMoUzn
Donald Trump has endorsed a viral proposal to rename Immigration and Customs Enforcement as NICE, triggering debate over political branding and immigration policy.
Former President Donald Trump has publicly backed a viral social media proposal to rename Immigration and Customs Enforcement, ICE, as NICE. The suggestion was made by commentator Alyssa Marie, who argued that “National Immigration and Customs Enforcement” would force media outlets to use the phrase “NICE agents.”
Trump reposted the idea on Truth Social and responded in capital letters: “GREAT IDEA!!! DO IT. President DJT.” His endorsement quickly turned what began as an online joke into a wider political discussion about messaging and public perception.
Supporters say the change could improve the agency’s image, while critics argue a new name would not address concerns over immigration enforcement practices. The debate has highlighted the growing role of language, branding and media framing in modern politics.